But for business owners, this platform is great for receiving emergency financial assistance immediately. Hollis notes that people use GoFundMe to raise money for just about everything, from medical expenses to animals and pets. Ask your donors to share your fundraiser with their network to keep the momentum going. Continue messaging your followers throughout the campaign with updates as you get closer to your fundraising goal. It’s not enough to send out a blast once your fundraiser starts and hope for the best. The goal was $5,000 to date, they’ve nearly doubled their goal by reaching out to the community for support. If your business uses email marketing software, send an email blast letting your subscribers know that you're fundraising for your business,” Hollis recommended.Ī great example is I AM Books, a Boston bookstore who launched a fundraiser to pay their month’s rent and employee salaries. “Leverage your personal and business social media channels by sharing on Twitter, Instagram, NextDoor, LinkedIn, Facebook and any other social platforms. Learn More Spread the wordįor maximum impact, make sure to share your GoFundMe far and wide. Connect with verified companies on a secure private network to find new clients, raise money and find reliable solutions for any business priority. It’s a great example of how a local business can engage with its customers while still adhering to lockdown regulations.ĭiscover how 45,000 CEOs are growing their businesses. Customers can then use their gift card to shop online during COVID-19 with curbside pickup available or bring their empty growler for a (sanitary) refill. Consider offering curbside pickup, gift cards, loyalty programs or other online purchasing options,” said Hollis.Īle Industry, a brewery in the Bay Area, is running a GoFundMe campaign that provides customers with a gift card for the dollar amount they donate. “While it can be challenging to ask for donations, get creative with your network on ways they can support your business.
It may be more palatable to structure your campaign with some incentive. Many business owners are uncomfortable asking their loyal customers for straight cash. Donors can choose to “tip” to cover that fee, but if they do not, it will be deducted from your fundraising amount. While the GoFundMe platform itself is free, there is a fee of 2.9% + 3 cents per donation which goes directly to our payment processor.
GO FUND ME STORIES UPDATE
As you hit fundraising milestones, continue to increase your goal and use this as an opportunity to post an update and thank your donors,” said Hollis. “Start with an attainable goal where your donors, patrons and supporters feel they can make a direct impact. That said, you’ll get more traction if you set a realistic dollar goal. Unlike a crowdfunding platform, which may require you to hit a certain dollar amount before you can withdraw funds, GoFundMe allows you to keep every donation you receive. GoFundMe allows you to set flexible fundraising goals. Small business owners are a passionate bunch: Tap into that drive, creativity and enthusiasm that brought you to this point and channel those qualities into your campaign. Talk about why you got into this business to start. When donors can connect with your story, they'll feel more inclined to support your cause by donating or sharing with their networks,” said Hollis. “Once you've covered the basics, be sure to provide donors with the backstory of your business and how it has impacted the local community.
Will you use the money for rent? Are you going to cover your employees’ health benefits? Start with the basics and consider adding specific numbers to help donors visualize how their contribution will directly impact your business. Hollis recommends that you be upfront about what you’re raising funds for, and what you will use donations to achieve.
Here are some ways to make your business stand out on GoFundMe.
GO FUND ME STORIES FREE
Small businesses have, to date, raised over $120 million on GoFundMe for campaigns related to COVID-19 relief.ĬO- talked to Rachel Hollis, senior communications manager at GoFundMe to learn more about using this free fundraising platform to its fullest potential. Crowdfunding and fundraising platforms like GoFundMe can be a good option for getting the money you need - fast. In a crisis, small businesses often face unstable cash flow, a delay in financing or a slowdown in foot traffic that can depress sales. From setting an achievable goal to building momentum, there are several key tips to making sure you're getting the most out of your GoFundMe campaign.
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